At it's heart, Riverdale was, and is, a wicked little town.
Read more Jughead Jones QuotesFrom: Riverdale
Fear. It's the most basic, the most human emotion. As kids, we're afraid of everything. The dark... The boogeyman under the bed... And we pray for morning. For the monsters to go away. Though they never do. Not really. Just ask Jason Blossom.
Veronica Lodge: What the hell is a "Sticky Maple"?Kevin Keller: It's kinda what it sounds like. It's a Riverdale thing.Veronica Lodge: No, Kevin, it's a slut-shaming thing and I'm neither a slut nor am I going to be shamed by someone named, excuse me, Chuck Clayton! Does he really think he can get away with this? Does he not know who I am? I will cut the brakes on his souped-up phallic symbol.Betty Cooper: Or we could go to Principal Weatherbee.Veronica Lodge: About the coach's son who's captain of the football team and Riverdale High's golden boy?Betty Cooper: And/or I can expose him in the Blue and Gold. Yeah, I can do that.Veronica Lodge: No! Spoken like a true good girl who always follows the rules.Veronica Lodge: Well, I don't follow rules. I make them. And when necessary, I break them. You wanna help me get revenge on Chuck, Betty? Awesome! But you better be willing to go full dark, with no stars. What do you say, in or out?
Betty Cooper: My parents are unbelievable, Jug. Polly is locked up in that house like a character out of Jane Eyre and what are they doing? Changing each other's login accounts and throwing bricks through windows.Jughead Jones: I wish I'd seen that.Jughead Jones: Okay, I'm sorry. That's not funny.Betty Cooper: It's like you know how in a time of crisis, people either come together or fall apart? It feels like we're falling apart. And the way things are going, pretty soon the Coopers, we're not even gonna exist anymore and there's nothing I can do to stop that!Jughead Jones: Betty don't! Don't do give up! You family is definitely splintering right now but it won't fall apart because of you. Because you're holding them together. You're so much stronger than all of the white noise. You're stronger than your mother. You're stronger than your father. You're holding this family together. So don't... don't let go.Betty Cooper: I won't.